“WWE World at Wrestlemania 2024: WWE Enters the Convention Business with Fanatics Partnership”

WWE is stepping into the convention business with the announcement of ‘WWE World at Wrestlemania,’ a five-day interactive fan experience set to take place in Philadelphia during the weekend of its annual WrestleMania event. The convention, in partnership with Fanatics, will feature panels, gaming tournaments, live podcast recordings, autograph sessions, and merchandise sales, reminiscent of a classic comic convention.

This move marks a shift from WWE’s previous event, WrestleMania Axxess, which was suspended due to the COVID-19 pandemic. The partnership with Fanatics, known for its merchandise business and events arm, Fanatics Events, promises a captivating experience for fans attending WrestleMania in Philadelphia.

With similarities to other successful partnerships in the convention world, such as ReedPop’s collaboration with Lucasfilm for Star Wars Celebration, WWE World at Wrestlemania 2024 is set to bring a new level of excitement to WrestleMania weekend. Don’t miss out on this unique opportunity to immerse yourself in the world of WWE and comic conventions.