Larry Charet: A Comics Legend’s Journey Through 50 Years of Selling Comics

Larry Charet, a pioneer in the comic book industry, has been selling comics for over 50 years. From opening his first store in 1972 to co-founding Chicago Comicon, Charet has been at the forefront of the industry’s evolution. In a recent interview, Charet shared insights into his early days as a comic book seller, his involvement in the Direct Market, and the challenges he faced in running a successful comic book store.

Charet’s journey began in the early 1970s when he opened his first store, Larry’s Comic Book Store, in Chicago. At a time when stores primarily sold used comics, Charet saw an opportunity to cater to the growing demand for new comics. He was quick to adapt to the changing trends in the industry, becoming one of the first stores in Chicago to join the Direct Market distribution system in 1974.

The Direct Market allowed Charet to get new comics ahead of other stores, giving him a competitive edge. He recalls the excitement of receiving new titles from DC and Marvel before anyone else, which drew customers to his store. Charet’s business acumen and dedication to staying ahead of the curve helped him build a loyal customer base and establish Larry’s Comic Book Store as a destination for comic book enthusiasts.

In addition to running his store, Charet co-founded Chicago Comicon in 1976, bringing together comic book fans and creators in a vibrant convention setting. Despite facing challenges in the early years, the convention grew in popularity and became a staple in the comic book community.

Charet’s success can be attributed to his passion for comics and his willingness to innovate. He was the first to introduce anime and manga to his store, anticipating the growing interest in Japanese pop culture. Charet’s ability to listen to his customers and offer unique products set him apart from other retailers.

While Charet eventually closed his store in the late 1990s due to changing market trends, he continues to buy and sell comics online. His dedication to the industry and his love for comics remain unwavering, making him a respected figure among comic book enthusiasts.

As Charet reflects on his decades-long career in the comic book business, his story serves as a testament to the enduring appeal of comics and the resilience of those who are passionate about the art form.