The Current State of the MCU: Exploring Audience Changes, Quality Concerns, and the Impact of AI

The Marvel Cinematic Universe (MCU) has hit a rough patch recently, with their latest movie “The Marvels” becoming the lowest-grossing film in franchise history and the TV show “Secret Invasion” receiving poor reviews. But what is behind this trend? Is it a shift in audience preferences, a decline in quality, or perhaps superhero fatigue?

During an interview with director duo the Russo Brothers at the Sands International Film Festival, Joe Russo shared his insights on the current state of the MCU. He believes that the issues facing Marvel are a reflection of the changing audience dynamics and the way media is consumed in today’s world. With a generational shift towards instant gratification and multitasking, the traditional way of storytelling is being challenged.

The Russo Brothers also addressed the topic of AI in Hollywood, emphasizing the importance of understanding and controlling this technology. They see AI as a tool for creativity, similar to how other technologies have revolutionized the industry in the past.

Despite the challenges facing the MCU and the entertainment industry as a whole, the Russo Brothers remain optimistic about the future. They believe that embracing change and using new technologies creatively will lead to innovative storytelling and engaging content.

For more insights from the Russo Brothers, including their reflections on past projects and their upcoming movie “The Electric State,” check out the full interview. And for all the latest updates on the MCU, be sure to explore our guides on how to watch the Marvel movies in order and the upcoming Marvel movies and shows.